Write On ResultsPen & Paper Marketing
Simplify Your Marketing & Grow Your Business
A Write On Results Newsletter | October 2008
Write On Results | www.writeonresults.com | 301-624-1705

Frightened by This Economy? Fight Back!

The economic news in America keeps getting gloomier. A lot of bad business words are flying around - such as recession, bailout, depression, downturn, downsizing, etc. Marketing departments are cutting budgets. Sales reps are saving money by making fewer customer visits. Businesses are hunkering down to wait out the storm. Makes sense, right? WRONG!

Why? Because when you hide, you're forgotten. Sure, you may be saving money, but your customers won't remember who you are or what you do. You may think that all of your competitors are hiding too - and most will - but there will always be at least one who forges ahead. One who embraces the tough economy and finds creative ways to stay in front of their customers. One who fights back and refuses to toss their hands up in frustration. One who takes business away from their competitors. Which one would you rather be?

Here are Some Things You Can Do to Fight Back:
Figure Out Who Your Customers Really Are
Now is when you need to be most efficient with your sales and marketing efforts. It's a waste of your time and money to go after everyone who inquires about your products or services. Figure out who your best customers are and focus on keeping them happy and finding others just like them. They often say 20% of your customers bring in 80% of your business. Find out who that 20% is ASAP.

Diversify Your Target Markets
A bad economy for one industry, may be a boon for another. If you only cater to one specific industry, it might be time to get creative and find ways to branch out and diversify. Sometimes this is the biggest challenge that businesses face, but often it's easier than you think. Keep an open mind and think creatively.

Pay Attention to Where You Spend
Rather than making drastic budget cuts, first analyze how you are spending your money. A little trimming here and there could go a long way towards saving money each month. Be sure to test your sales and marketing efforts as well. Don't be afraid to try new things, but always analyze your efforts to make sure you're not wasting time or money.

Make and Keep a Regular Outreach Plan
Whatever you do, don't go into hiding. Make a plan to regularly communicate with current and potential customers. Send them handwritten notes, give them a call, drop them an email, and continue to update your website. Keep in touch and show that you're going strong.

As they say during any tough times - only the strong survive. Choose to be one of the strong ones. Don't let economic fears affect your success. Fight Back!
Take Care,
Kathy 

Recent "Pen & Paper Marketing" Blog Articles:
 

The Pen & Paper Marketing Blog shares ideas on how to simplify and personalize your sales and marketing efforts to grow your business.

 
  
 A Great Quote...
 
"Nothing of great value in this life comes easily.
The things of highest value sometimes come hard.
The gold that has the greatest value lies deepest in the earth,
as do the diamonds."
 
Norman Vincent Peale


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