 Pen & Paper MarketingSimplify Your Marketing & Grow Your Business A Write On Results Newsletter | November 2008 |
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Write On Results | www.writeonresults.com | 301-624-1705
Tackle Your 2009 Marketing Plans
 I need to get started on my 2009 marketing calendar. In fact, I should have started weeks ago. But, each day, something more urgent requires my attention. I get caught up in day-to-day tasks or I just procrastinate.Why is it that our most important projects are often the first to be ignored or forgotten? For most of us, it's because the day-to-day tasks are easier to tackle. We know we can finish them within an hour and cross them off of our to-do list. We feel a sense of accomplishment. The long-term planning projects may take weeks to complete - or they may never be complete, they will simply evolve. That timeline can seem daunting. So, we focus on the little things that steal time away from our important goals. Since I need a little kick in the right direction, I thought I'd sketch out a strategy for how I plan to tackle my 2009 Marketing Plans. Start with an Outline Outlines are one of the best ways to get your mind around an idea. Much like building a house, a little framework can help provide the structure you need to fill in the important details. Plus, it gets your mind moving - and movement is good. Break Your Plan into Smaller Pieces Rather than sitting down at your desk and saying "OK, now I'm going to create my plans for next year", give yourself a break. Use your outline (from above) and focus on one part of your plan each day. This approach will keep you focused, and will prevent you from welcoming distractions. Set Deadlines for Yourself If you keep saying "one of these days, I'm going to work on my 1-year, 5-year, 10-year plans", you'll never do it. 1-year will pass and you'll still be saying the same thing. This is a busy time of year, both personally and professionally. You'll never find the time to plan - you'll need to make the time. Set daily and weekly deadlines to keep your plans moving forward. Something is Better than Nothing It's easy to wait for the perfect time to plan or for the perfect ideas to surface. Don't wait - just get started. Any plan is better than no plan at all. Take some pressure off of yourself and know that your marketing plans can (and should) evolve and improve throughout the year. OK, I've said enough. Now it's time for me to act on my words. I wish you the best of luck with your 2009 marketing plans. Take Care & Happy Thanksgiving! Kathy
A Great Quote...
"Nothing is particularly hard if you divide it into small jobs."
Henry Ford |
About Me, About Us...
I'm Kathy Hrach, Co-founder of Write On Results, a marketing firm that uses real pens and real people to hand address envelopes and include handwritten notes in mailings for an unexpected personal touch and increased response rates.
Sometimes, a simpler approach to communicating with customers is most effective. My goal for this newsletter and our business is to keep things simple and personal. I hope you email me your comments and ideas at khrach@writeonresults.com.
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Write On Results
10 North Wisner Street, Suite A Frederick, MD 21701 - USA
Web: www.writeonresults.com Email: info@writeonresults.com
Phone: 301-624-1705 |
