|
Pen & Paper Marketing Ideas On Ways to Simplify Your Marketing & Grow Your Business A Newsletter from Write On Results | November 2007 |
|
Write On Results | www.writeonresults.com | 301-624-1705
Tis' the season to be BUSY!
Since Write On Results focuses on personalized mailings, it's probably no surprise that I believe it's a good business decision to send holiday cards. I won't deny that sending holiday cards takes time and effort that many of us don't have in abundance this time of year. But, the work you put into it now, can make a big impact later on.
Here are Three Good Reasons to Send Holiday Cards: 1. Be a Good Friend 2. Be the First One They Remember for Next Year
This is the time of year when many organizations and individuals are making their purchasing plans for the coming year.
3. Be On Display
Have you ever noticed that people like to display their holiday cards? Not just at home, but also in the office. Because holiday cards are a more personal form of contact, many people hold onto them for a while, rather than tossing them into the trash. It's likely that many of your contacts will prop your card on a shelf or hang it on their wall. Do you think they'd do the same with your brochure or datasheet? Yeah, right! If you make your card memorable by including a handwritten note or a unique photo, they'll think of you each time they glance at your card. These are just a few reasons why we should all be sending holiday cards to our contacts this year. Small gestures like this can go a long way in building strong relationships and strong businesses. If you haven't done so already, get working on your lists, pick out your cards, start addressing them (or let me know if you need help!), and wish them all a Happy Holiday. Happy Holidays!
Kathy Hrach
A Great Quote... It's the most wonderful time of the year.
With the kids jingle belling, and everyone telling you, "Be of good cheer," It's the most wonderful time of the year. It's The Most Wonderful Time Of The Year
Eddie Pola & George Wyle, 1963 A Great Read... Selling The Invisible
If your business or organization sells or offers services of any kind, you'll benefit from the ideas in this book. Branding specialist, Harry Beckwith discusses important topics like, how prospects decide on which services to use (it's not always the best that wins), the importance of effective positioning, and how markets really work. "Selling The Invisible" is an easy read, full of many real-life examples and practical ideas that you can implement immediately. About Me, About Us...
I'm Kathy Hrach, Co-founder of Write On Results, a direct marketing firm that uses real pens and real people to hand address mail for increased response rates. While I love all of the new technology available for sales and marketing professionals, I believe that sometimes a simpler, old-fashioned approach in working with customers can be most effective. My goal for this newsletter and my business is to keep things simple and personal, keep an open mind and always be learning. Please feel free to email me your thoughts at khrach@writeonresults.com.
|
