Pen & Paper Marketing
Ideas On Ways to Simplify Your Marketing & Grow Your Business
A Newsletter from Write On Results | March 2008
 

Write On Results | www.writeonresults.com | 301-624-1705

 
What's Your Name?
Have you ever been introduced to someone and walked away not remembering their name? No more than five minutes had passed, and you'd already forgotten it? I do this all the time. It's a terrible habit and one I'm trying to break.

When you remember someone's name, you give them a huge compliment. A person's name is one of their most prized assets. It's part of their personal brand and something they've owned all their lives. When you say their name, you're telling them, "You are worth remembering." And we all want to be memorable.

So here are a few things I'm trying to do as I meet new people...

Remember Their Name
Remembering someone's name is the first and most important step in making a connection. Most of us know someone who NEVER remembers our name. For me, it's my neighbor Doug. Doug has introduced himself to me five times in the past three years - each time as if it was the first. I usually mention that we've met and reintroduce myself. It used to drive me crazy, but now I just see it as a waste of time - he never remembers me. Don't be like Doug!

There are many techniques you can use to remember names. Most people recommend repeating a name as soon as you hear it. This not only reinforces their name in your mind, but can also give the other person a chance to correct you if you mispronounce it. Others mentally repeat the name or visualize a person along with their name. Whatever method you use, try to remember their name.

Pronounce Their Name Correctly
What sounds worse - fingernails on a chalkboard or hearing your name pronounced wrong? That's a tough one. If you don't know how to say someone's name, ask them to pronounce it for you. Most people will be glad that you asked.

Check the Spelling
Have you ever seen your name misspelled in a program or booklet? It makes you feel like you are somehow less important than the other people - as if you were an afterthought. When you're including someone's name in print, take the time to confirm the spelling. Just because your Aunt spells her name Caroline, doesn't mean your new employee Carolyn is OK with seeing her name spelled the same way.

Use Their Name Often
Once you master remembering someone's name, start using it. Instead of just saying "Hello", say "Hello Mike" and sprinkle their name into your conversation. We like to hear our own names. Plus, the more you use someone's name when talking to them, the more likely you are to remember it.

Apologize Early On
If you've forgotten someone's name, the best solution is to address it right away. Get over the embarrassment and simply say something like, "Hi, I'm [your name], I know we've met, could you please help me to remember your name?" Chances are, they've forgotten your name as well and are relieved for the opportunity to learn it again. Regardless, it's better to get it out in the open right away, rather than risking more embarrassment later on. 

The next time you meet someone new, make a point to remember their name. Relax, take some time to get to know them and log their name into your memory. The better you are at remembering and using names, the easier it will be to make long lasting connections in your personal and professional life.

Thanks & Take Care,
Kathy Hrach
 


 A Great Quote...

Nobody trips over mountains.  It is the small pebble that causes you to stumble. 
Pass all the pebbles in your path and you will find you have crossed the mountain.
 
- Author Unknown -


 A Great Read...
Never Eat Alone


Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi with Taml Raz
 
I wasn't sure if I'd like this book. At first glance, I thought it would just make me feel bad about not attending enough networking events or, well... eating alone. But, I was pleasantly surprised. This book is inspiring me to do more to reach out to friends, colleagues and acquintances. The author, Keith Ferrazzi, never refers to his technique as networking, but instead focuses on relationship building and personal branding.


 

About Me, About Us...
I'm Kathy Hrach, Co-founder of Write On Results, a direct marketing firm that uses real pens and real people to hand address mail for increased response rates. 
I believe that sometimes a simpler, old-fashioned approach in working with customers can be very effective.  My goal for this newsletter and our business is to keep things simple, personal, and always be learning.  Please feel free to email me your thoughts at khrach@writeonresults.com.  

Write On Results
10 North Wisner Street, Suite A
Frederick, MD 21701 - USA
Web:
www.writeonresults.com
Phone: 301-624-1705