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5 Ways to be Memorable
Last month I talked about how important it is to remember names. Well, the problem goes both ways. People forget who you are too. And when you're trying to grow your business, being forgotten can be bad news.
So, what can you do to be more memorable? Well, you can wear big red glasses like Sally Jesse Raphael, or give yourself a nickname like Jesse "The Body"
Ventura. Their strategies worked for them, but they may not be the best ideas for you. Rather than waving a big red flag over your head or acting foolish, you can take a subtle approach and make yourself memorable by being likeable and valuable.
Here are a few techniques you can use to become more memorable.
1. Mail Them Something Handwritten
This is such an easy way to be memorable. We seldom receive handwritten mailings anymore. The next time you mail something to someone you know, send it in a hand addressed envelope with a handwritten note. Your envelope will be the first one they open and the most memorable piece of mail they receive all week (or month).
2. Send Them Something Useful
Next time you read a magazine or newspaper, think about who you know. Chances are, someone on your contact list would be interested in reading that article too. Clip it and send it - along with a handwritten message. You can also email web articles, send suggestions on a great book you've just read, or give them a heads up about an upcoming networking event. You're not selling a thing - just offering value.
3. Talk About What Interests Them
A big part of being memorable is being likable. It's hard to like someone who only talks about themselves or their services. It's like listening to an infomercial - boring! Figure out what your customers like to do when they're not at work. Do they like to cook, love the Washington Redskins, fly fish, or have 17 grandchildren? These things are important to them. If you encourage them to talk about their interests, you will be VERY memorable.
4. Buy them a Cup of Coffee
It can be hard to build connections during short phone calls or emails. If you want to get to know someone better - invite them out for a cup of coffee. You'll have some extra time to get to know them, and they won't feel like they're giving up hours of their time. Think about some subjects you can talk about prior to your meeting. Keep the conversation light, but make the most of your time. Don't just sit there, sipping away those precious minutes together.
5. Introduce Them To Someone you Know
I'll bet that many of the people you know could benefit from meeting each other. Maybe a friend of yours writes a blog or is President of an organization that could help one of your contacts. Or, maybe they're both looking for an early morning running partner. Think about your network of friends and associates and find creative ways to help them to connect. You'll help build their network and yours as well.
Becoming memorable isn't easy and it doesn't happen overnight. It takes time and persistence. But, if it was easy, everyone would be doing it, right? So, starting today, think about what you can do to be more memorable. If you do it right, I guarantee you won't be forgotten.
Thanks & Take Care,
Kathy Hrach
A Great Quote...
The best time to make friends is before you need them.
- Ethel Barrymore -
A Great Read...
Little Green Book of Getting Your Way
by Jeffrey Gitomer
This book walks through techniques you can use to "get your way" when selling yourself or your services. It's an excellent read for anyone who needs to improve their verbal or written communication skills. I've read other books by Mr. Gitomer and really like his personable writing style. He seems very comfortable and down to earth - exactly the personality he encouranges his readers to cultivate so that they too can be likeable and "get their way."
About Me, About Us...
I'm Kathy Hrach, Co-founder of Write On Results, a marketing firm that uses real pens and real people to hand address envelopes and include handwritten notes in mailings for an unexpected personal touch and increased response rates.
Sometimes, a simpler approach to communicating with customers is most effective. My goal for this newsletter and our business is to keep things simple and personal. I hope you email me your comments and ideas at khrach@writeonresults.com.
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Write On Results
10 North Wisner Street, Suite A
Phone: 301-624-1705 |
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Pen & Paper Marketing