Frequently Asked Questions About Handwriting

We’d like to pass along some great questions we’ve received from our customers & what we hope are useful answers. Don’t see an answer to your question? Send us a message and we’ll do our best to answer it!

Q. How are your services different from fonts that look like handwriting?
A. Real handwritten messages and handwriting fonts are working to accomplish the same goal – to stand out among the laser printed, bulk mail pieces. While fonts may certainly work to initially capture the attention of their reader, they do not offer the same personalized approach that real pen and ink accomplish.

Q. Will I be able to use my bulk rates with handwritten mail?
A. No. The United States Post Office requires that all hand-addressed mail be sent via first-class rates. While some may see this as a setback, we see the use of real, colorful, first-class stamps as yet another way to catch the attention and loyalty of your customers.

Q. Are you suggesting that handwritten direct mail replace my other marketing efforts, like email, advertisements, telemarketing, etc.?
A. Absolutely not! The use of handwritten mail & messages should be incorporated into your overall marketing strategy. Different customers respond to different methods of communication. No solution is one size fits all. Handwritten mail pieces can be used as part of your marketing mix that will provide a great return on investment.

Q. I’ve heard it’s expensive to use real handwriting. Is this true?
A. Since living, breathing people will be using real pens to address your mail, it will in most cases cost more per piece than if you were to simply use laser printed labels. However, you must think with the end in mind. Is it better to spend less on a mailing that produces a low response rate (mail thrown out & not read) or spend more up front and receive a high response rate with potential future business?